Shout-out: 1,000 True Fans (Kevin Kelly)

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Hello all! Our Saturday morning shout-outs highlight a post/article/book/other that I’ve come across lately that deserves exactly that: a ‘shout-out.’ The goal here is to hopefully introduce my readers to other authors or bloggers that have had an impact on me, my writing, and my life.

This week’s shout-out is:

1,000 True Fans by Kevin Kelly. Kevin Kelly has many noted accolades in his bio that a simple Google search will surely reveal to you, but for our purposes, I’ll just say that he’s the founding editor of Wired magazine and that Tim Ferriss has referred to him as possibly the most interesting man in the world. And when I first heard of all his accomplishments and praise in combination with a discussion of this article (1,000 True Fans), I did the search and expected to find a multi-page, novel-like dictation of his thesis. I mean, everyone and their brother has talked up the poignancy of this article and it’s massive impact made on so many well-respected people. What I found: 17 paragraphs. Admittedly, I thought that was the summary, so I started looking around for the full article. Eventually, I realized that was it so I started reading.


His claim is that as a business, writer, or creator of any kind – achieving stardom and huge fame is not the path to success. In today’s culture where our modern tech giants and business billionaires have formed companies in dorm rooms, garages, and home offices that went on to be valued in the Billions of dollars (with a ‘B’) that we can get caught up in trying to scale our (insert talent/business here) to that astronomical level. Instead, Kelly advises pursuing 1,000 true fans that would drive across the country to see you. People that would consume any product you create because it comes from you. Develop those fans and cater to them, and when you get your mindset in that scope, success can be achievable and encompass everything you dreamt it could be. My words pale in comparison to his, so head over and check it out. I loved it!



Thanks for reading!


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– Mike
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